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  • Writer's picture3Eighty Marketing

12 Local SEO Marketing Tactics for 2021

Local SEO (local search engine optimization) is a marketing strategy to promote your business in the local geographic area where your business has a presence. Being more visible in local search results on Google will help drive more potential customers to your storefront or online ecommerce store. More visitors = more revenue! Yay!

Local SEO Marketing Tactics

So how does local SEO actually work? Well, we'll try to simplify that for you.

Google’s (and other search engines) local search algorithm includes a proximity (or geographic) factor, which basically means that Google takes your physical location into account when you search for a local keyword (a query with local intent). This happens even when person searching doesn’t include a city name or "near me” in their search.

So what sort of business can benefit from a local SEO strategy for their website?

  • Lawyers and law firms

  • Restaurants

  • Bars, breweries, and distilleries

  • Doctors and medical practices

  • Plumbers

  • HVAC

  • Local clothing stores

  • The list goes on!

Let's get to it. What tactics should a business take to better position themselves for improved local SEO?

  • Optimize for Google My Business.

  • Engage on social media and add posts to Google My Business.

  • Ensure your name, address, and phone number are consistent online.

  • Optimize online directories and citations.

  • Perform a local SEO audit.

  • Improve your internal linking structure.

  • Optimize URL, title tags, headers, meta description, and content.

  • Add location pages to your website.

  • Create local content.

  • Ensure your website is mobile-friendly.

  • Get inbound links with relevance and authority.

  • Participate in your local community.

For more details on each item, visit the marketing blog at Hubspot!

Need help with any of these tactics? Give us a shout!


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