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  • Writer's picture3Eighty Marketing

2023 Digital Marketing Trends to Pay Attention To

With the rise of digital marketing and the customer experience, it's important for small businesses to proactively address new marketing trends.

We live in a digital world, and as such, marketers must pay close attention to the latest trends in digital marketing to stay ahead of the competition. The following 6 trends will be important for marketers to keep in mind as they develop and implement their marketing strategy for 2023.

Content Marketing - Content marketing will continue to increase in importance over the next five years. Companies will focus more on creating high-quality content than they will on creating a high volume of content. Creating content that is genuinely useful to customers will drive better results than simply creating content simply for the sake of creating content.

The push for evergreen content will continue as well. Many companies have already created an entire library of evergreen content that continues to grow and evolve over time.

2023 Digital Marketing Trends

Automation - This has been a buzzword for several years and continues to be, as automation tools continue to be developed and adopted. Marketing automation continues to become more powerful and effective at driving better engagement and generating more qualified leads.

Tools like chatbots will continue to be adopted as a way to automate certain tasks in the sales process. Chatbots make it easier for consumers to communicate with brands, and they ensure that customer questions are answered quickly without requiring anyone to spend valuable company resources doing so.

Influencer Marketing - Influencer marketing will continue to evolve over the next few years. More and more companies will begin to use influencers in their marketing efforts as influencers are more trusted by consumers than traditional advertising messages and can help brands build brand awareness and loyalty more effectively than traditional advertising campaigns. It's crucial for businesses to understand their audience and what type of influencer they need for their brand.

Outsourcing Digital Marketing - For small businesses in particular, outsourcing digital marketing efforts can be a great way to get assistance with things like content creation, social media management, email marketing, graphic design, paid advertising, etc. Outsourcing these tasks to a third-party expert can help free up time so that business owners and marketing teams can focus on other broad scale tasks.

Customer Experience - In the past, the customer experience was something that was considered to be important but was not necessarily tied to any measurable KPIs or goals. Going forward, customer experience will become an increasingly important metric that businesses will need to measure and track to understand how their customers are engaging with their products and services and how these experiences can be improved.

For example, businesses will be able to use customer data to better understand which products or services are most popular with their customers and use that information to develop additional offerings or identify new product opportunities.

Authentic, Humanized Content - One of the biggest trends that we are going to see moving forward is more authentic content. Consumers today are looking for content that is more meaningful and authentic so that they can connect with the brand on a deeper level. This shift away from overly promotional content and towards more authentic, humanized content is also going to be driven by the fact that consumers are more skeptical than ever before when it comes to marketing and advertisements. It'll be important for businesses to match their marketing personas to their brand.

For example, if your business is a tech startup, it doesn't make sense to promote your brand with content that appeals to women or lifestyle products because this won't resonate with your target audience.

In conclusion, it's important for businesses to identify emerging trends and implement strategies for adapting to these trends as they develop. The rise of digital marketing and customer experience will have a significant impact on how businesses conduct business in the future and will help to ensure that companies remain competitive and relevant in the coming years.


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