4 Best Practices for Better Mobile SEO in 2021
One of the most impactful search engine optimization trends in 2021 is mobile SEO. More and more people are relying on their mobile devices to complete their online searches and purchases. You're more than likely doing SEO for desktops and sure, your desktop rankings may be higher, but there's a good chance your mobile SEO may be suffering. Mobile SEO is only going to become more important, so tackle it now before you're far behind your competitors and struggle to catch up.
What exactly is mobile optimization?
Mobile optimization analyzes your website design, site structure, page speed, and more, to ensure you're not inadvertently turning mobile visitors away by presenting them with a poor user experience.
What are some best practices for mobile SEO?
If your small business website is already well-optimized for search engines, there are only a few additional tactics that you need to focus on when optimizing for mobile devices and Google's recent move to mobile-first indexing.
Page Speed - To keep visitors on your mobile site and provide a great user experience, improving your site's speed is a must. Google PageSpeed Insights will provide you with important information on your site’s load time and how to improve it (make sure you are on the Mobile tab when reviewing results). Optimizations will likely include reducing image sizes, minifying code, leveraging browser caching, and reducing redirects.
Optimize Titles and Meta Descriptions - On mobile devices, you're working with less screen space. To show off your best content in search engine results, be as concise as possible in your meta descriptions and titles without sacrificing the quality or meaning of the information.
Don't Use Flash or Pop-Ups - Sure, it might be a great experience on a desktop computer or laptop. But on mobile, sometimes the feature will fail to load or the user has a tough time navigating out or around it. Just avoid Flash and pop-ups all together for a better user experience.
Have a Responsive Website Design - This may seem like common sense to some people, but it often gets forgotten about. A responsive website design detects that the user is on a mobile device and adjusts the layout accordingly. This is a crucial strategy that allows you to effectively capture your mobile users.
Focus on these four best practices and you should see improvements to your mobile SEO. But remember, SEO is not a "set it and forget it" marketing tactic. It requires regular monitoring, fresh content, new links, and more.
Do you need help with mobile SEO or SEO as a whole? Send us a message and we can help!