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  • Writer's picture3Eighty Marketing

Using Google Ads to Drive Online Sales and Leads (2023)

Google Ads has long been a powerful tool for driving online sales and leads. In fact, small businesses should be utilizing this platform to maximize their reach and drive more sales. Google Ads (previously known as Google AdWords) is a world-renowned pay-per-click advertising platform that allows businesses to reach their audiences by placing well-timed ads for specific products and services across various websites. Google utilizes search ads on search engine results pages, but you can go for other types of ads, such as YouTube, display, or shopping ads, depending on your budget and goals.


Small Business Google Ads Strategy

To drive more leads or online sales for your business, you need a strong digital presence and a comprehensive marketing strategy that includes an online advertising component. But before you just jump into Google Ads, it’s important to know the basics of pay-per-click (PPC) marketing, how it works, and how to best utilize the Google Ads platform.


In order to utilize Google Ads to drive online sales and leads in 2023, we've put together this short list of important tips to help you succeed with the platform.


  1. Establish your goals before beginning - Why do you want to use Google Ads? What results do you want to achieve with your campaign? It’s important to establish clear goals and KPIs before you begin your campaign. Having defined goals will help you determine whether your campaign is successful or not.

  2. Set up your Google Ads account properly - There are many elements that go into a successful ad campaign. Be sure to review everything thoroughly so there are no errors in your setup. Once your account is set up, you’ll want to monitor your metrics closely and make any necessary adjustments as needed to ensure success.

  3. Choose the keywords for your campaigns wisely - The keywords you choose can greatly impact the success of your campaign. Always choose terms that are relevant to your business and have search volume. With a little research, you should be able to identify the right keywords for your ad group.

  4. Create compelling ad copy - Your ad copy plays an important role in the success of your campaign. Be sure it’s catchy and informative to get the best results. If you want to increase your click-through rate, it’s a good idea to experiment with different headlines to see what works best for your audience.

  5. Customize your ads - There are several options for customizing your ads on the Google Ads platform. You can choose between text ads, display ads, shopping ads, and more. Each option has its own unique features and can help you reach a wider audience.

  6. Focus on Quality Score - Your Quality Score is a measure of how relevant and useful your ads are to users who see it. The higher the score, the better your ads are likely to perform and will help lower your costs per click. The better your ads, the more likely people will be to convert, which will give you better results in the long run.

  7. Report on results regularly - It’s important to track the results of your campaign so you can make adjustments as needed and see your return on investment (ROI). The Google Ads platform makes it easy to monitor results and see how your campaigns are performing. Be sure to have your conversion tracking setup properly so that you know when a quality lead or sale takes place.


If you're new to Google Ads, it's probably best to outsource your project to a marketing agency or freelancer instead of trying to handle it yourself. You can burn through a lot of time and money if you try to figure things out on your own without the necessary experience. Missing a crucial step or a poorly chosen keyword could cause you to waste a lot of your marketing budget on ineffective ads.

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