• 3Eighty Marketing

How to Effectively Use Google Ads on a Small Budget

With small business digital marketing, including Google Ads, the real challenge is to get the most bang for your buck with as little waste as possible.


Most small business owners understand the power and influence of digital marketing tools. Both traditional and online media are integrated by consumers into a seamless experience across platforms. One way to do this is through Google ads.

Google Ads works by displaying text and image advertisements to users of Google’s search engine, websites in the Google Display Network, YouTube, Gmail, and Google partner sites when users search for specific keywords or phrases. If a user clicks on the ad to visit the advertiser’s website, then the company has paid for each click. Advertisers pay every time someone clicks on their ad.

Small Business Digital Marketing, Google Ads
Small Business Digital Marketing, Google Ads

Google Ads is not just for large, well-established businesses and corporations. In fact, businesses of all sizes can benefit tremendously by using this affordable, effective, and free Google tool. The real challenge here for small businesses is to get the most bang for your buck with as little waste as possible.

This is accomplished by optimizing your campaign with data and analyzing the results as you go. By doing this you’ll have a better idea about your ads and results and can optimize your campaign as you go. If you don’t have time to do that yourself, you could consider hiring a digital marketing agency that has the know-how to run these campaigns effectively for small budgets.

You'll also want to make sure your keywords and ads are optimized for your ideal audience. When you decide who your audience is and create content that is relevant to them it will help them get to know your business better and convert into customers more easily. Using tools like Google Ads can help you do this by allowing you to target those demographics using features like location targeting or device targeting, for example.

Digital marketing agencies and marketing freelancers take the stress out of paid advertising by implementing the campaigns for you and then analyzing your marketing campaigns' performance to deliver accurate reports to you every month detailing what worked and what didn't. This ensures that you know what is working for your ad campaigns and will help you determine if it should stay or go.

In conclusion, when you’re running a small business on a tight budget it might be hard to afford a full-blown marketing campaign that will include things like TV ads and print ads as well as digital marketing ads such as Google Ads, but it doesn't mean you can't still reap the benefits of digital advertising. You can actually use digital advertising to save money while achieving great returns for your business.