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  • Writer's picture3Eighty Marketing

Generate New Leads by Effectively Using LinkedIn Advertising

Generate leads, drive website traffic, and build brand awareness with LinkedIn Ads for your small business.

LinkedIn is one of the most popular social networking platforms, with over 800 million professional members. Its reach is vast, and its targeting capabilities are some of the best in the industry. LinkedIn Ads allow you to target individuals based on their job title, company size, location, and other factors. By using LinkedIn ads, you can guarantee your brand’s voice makes its way to the right audience. And, an audience of influential decision-makers at that.

B2B Lead Generation LinkedIn Advertising
B2B Lead Generation - LinkedIn Advertising

There are tons of B2B marketers out there leveraging LinkedIn advertising to spread brand awareness and drive lead generation. Some of the most successful companies have used LinkedIn ads to connect with potential customers and partners. For example, LinkedIn ads helped Airbnb connect with top hotel chains and negotiate better rates. Similarly, ServiceNow used the platform to educate its target audience about its product offering and get more people to use it. Although LinkedIn can be expensive compared to other social media platforms, the return on investment can be quite high when ran efficiently. By targeting the right people and using effective ad copy, you can create a strong connection with your target audience and increase your click-through rate. Generally, this will ultimately lead to higher conversion rates, which means more leads for your brand. Ultimately, if you aren't using LinkedIn or using it often enough, you're likely missing out on significant opportunities to grow your business. If you're looking to increase your brand’s visibility and generate leads, it’s time you started using LinkedIn ads. You can set up a campaign in just a few minutes and start generating leads right away.

If you need help getting started with LinkedIn Ads for your small business, contact 3Eighty Marketing to schedule a free 30-minute discovery call.


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